You can't go without hearing and tasting the fruity drink. And we must taste it
at least once or twice in the summer every year. Similarly, we also have apple
flavored drink called apple fizz. All these drinks are manufactured by a company
called Parle Agro.
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| Nadia Chauhan. |
What is the turnover of Frooti
Many years ago, the business of this company was running at the level of
Rs.300 crores.
But today the business value of this company is Rs.8,500 crore. It was Nadia
Chauhan who took Parle to this level. He is also a partner of the Chennai
Super Kings team since 2018.
 |
| Frooti |
Now let's see how he emerged as an achiever in the industry at such a young
age.
Parle Agro India Limited was founded1985 by Prakash Chauhan. He was the
one who introduced the fruity drink.
As the daughter of this Prakash Chauhan, Nadia Chauhan was born in the state
of California, USA. Although born in America, grew up and studied in Mumbai.
At the age of 17, this girl stepped into her father's business world. At
that time 95 per cent of Parle's business was fruit. But the trade value of
that day was Rs.300 crores. Moreover, there was a perception that fruity
means a drink for children.
But Nadia Chauhan, after taking charge as Fruity's brand manager, made
several changes to increase the business.
Initially the packaging color of Fruity was green. But Nadia Chauhan changed
it up and came up with pale yellow, the color of mango.
This change started attracting customers. Nadia also changed the perception
that Fruity is only for children and made it available to people of any age.
Introducing new products
Nadia felt that the future of the company should not be faced with a single
product called Fruity. Subsequently, he introduced a drinking water bottle
called Baile.
Apple-flavoured drink called Apple Biz was also launched. Since 2005, all
the products of Parle Company have started selling in bulk. Fruity, which
accounts for about 48 per cent of sales, alone has a business value of Rs
4,000 crore.
Similarly, the total company value has risen to Rs 8,500 crore. Currently,
Nadia Chauhan is working as the Associate Director of the company.
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