Central government's 'Bharat' brand of pulses has been well received by the people and has become the best selling brand.
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| Bharat rice, food products, |
In an attempt to control the retail price of food items, the central government has started the sale of pea dal at subsidized prices under the brand name Bharat. A kg of pulses is sold at Rs 60 and a 30 kg bag is sold at Rs 55 per kg.
These are sold through retail outlets of national cooperatives. Also, it is available on various e-commerce platforms.
Just like pulses are sold at affordable prices, Atta is also sold at affordable prices under the Bharat brand name. It is being sold at Rs 27.50 per kg.
Following this, the Central Government has also introduced Bharat Rice this week. 5 lakh metric tonnes of rice has been earmarked for its retail sale. This rice is sold at Rs 29 per kg. This rice is sold in five and ten kg bags.
Quality loving Indians
Indian consumers want good quality products and service. High quality goods and services are important in all aspects of life. Such cultural development will greatly help the economic development of the country.
Piyush Goyal, Minister, Commerce and Industry